- 1. __Which of these describes the process of innovation?A. New ways to achieve an existing or new goal
B. Finding new ways to reduce costs, speed-up check-ins, eliminates delays
C. Product Development
D. Outsourcing Call centers
E. Offshoring
A) A and C only
B) A, B D and E only
C) A B C D and E
- 2. Coca-cola company once accounted 80% of sales cost failure of its innovation.
Which means___?
A) Product Relative advantage
B) Observability of product
C) Not all innovations leads to success or a failure
- 3. Too many features on products, lack of information and ambiguities can lead
to____?
A) Test Marketing
B) Complexity
C) Trialability
- 4. nnovation offers significant benefits than existing products
A) Product Relative advantage
B) Consumers
C) Compatibility
- 5. _Innovation offers observable results.
A) Trialability
B) Observability of product
- 6. They impact the innovation based on their personal characteristics in adopting new
product.
A) Trialability
B) Compatibility
C) Consumers
- 7. A product innovation can be tested in a limited basis
A) Trialability
B) Compatibility
C) Observability of product
- 8. Product innovation fits consumer's belief, lifestyle, values and needs.
A) Compatibility
B) Consumers
C) Trialability
D) Observability of product
- 9. One of the Factors influence the Product Innovation?
A) Diffusion of innovation
B) Trialability
C) Compatibility
- 10. Adoption of innovation is influenced by____?
A. Threat and Growth Delay
B. Consumer
C. Product
D. Messenger/courier
E. Message
A) A B D and E
B) B, C, D and E only
C) A and B only
D) A B C D and E
- 11. New ideas are communicated among people in a social system overtime
A) Diffusion of innovation
B) innovation
C) Diffusion
- 12. The product and its proposed strategy are tested in realistic market settings
A) Product Positioning
B) Innovation
C) Test Marketing
- 13. A program used within a company to define, develop and launch a new product or
service
A) New Product Introduction (NPI)
B) New Product Development (NPD)
- 14. The complete process of bringing a new product or service to market.
A) New Product Introduction (NPI)
B) New Product Development (NPD)
- 15. Product goes into full development and production.
A) Feasibility
B) Merchant Approach
C) Product development
D) Marketing Strategy
- 16. Configure the right marketing mix for the new product.
A) Marketing Strategy
B) Feasibility
C) Product development
- 17. Which of these are the focus of Business analysis?
A. Target sales
B. Projected Profit
C. Captive Market
D. Costs
A) A, B and D only
B) A B C and D
C) A and C only
- 18. Firms have resources to develop the new product idea.
A) Feasibility
B) Acceptability
C) Product development
- 19. The new product idea meets the expectations of the stakeholders
A) Acceptability
B) Informal Approach
C) Feasibility
- 20. Which of the following questions answer the suitability of ideas screening?
A. Should company capture innovative ideas by consumers?
B. Is the new idea an excellent fit with the company?
C. Does it have potential to improve the growth of the company?
D. Is it a good fit with the company's product portfolio?
A) B, C and D only
B) A B C and D
C) A C and D only
- 21. If you can't generate it, buy it.
A) Feasibility
B) Merchant Approach
C) Acceptability
- 22. Accidental sources, chanced, occurrences, emergent ideas.
A) Informal Approach
B) Formal Approach
- 23. A deliberate effort designed to encourage innovative ideas
A) Formal Approach
B) Informal Approach
- 24. What is a successful Product innovation?
A. Impact on customers
B. Positive Impacts
C. Impact on Firm
D. Impact on Society
A) A B C only
B) A B C and D
C) A, C and D only
D) A B and D
- 25. Innovation Failed because___?
A) Product was poorly marketed
B) Dissatisfied customers
C) Changes of consumers Preferences
- 26. For an Innovation Failure process, which of these Apple's digital Assistance device
products failed due to high cost but poor/lack of performance and imperfections?
A) ipad pro
B) Apple Message Pad
C) Ipad Air
D) ipad 10th generation
- 27. A means to sustainable competitive advantage.
A) Diffusion Innovation
B) Innovation
C) Diffusion
- 28. Which of the following is an external challenge
A) Financial constraint
B) Ecological concerns and disasters
C) Rising operation costs
D) structural Impediment
- 29. Which of the following is an internal challenge
A) Lack of skilled people
B) Rapid changes
C) Slow industry growth
D) Changing consumer's preferences
- 30. A means to find solutions to organizational and competitive challenges.
A) Invention
B) Product Development
C) Innovation
D) Idea Generation
- 31. It is a means to create new markets
A) Invention
B) Innovation
- 32. Modifying attributes of an existing product, service or process(Chemical Mixtures).
A) Cosmetic Innovation
B) Radical Innovations
C) Incremental innovations
- 33. Its example is wireless computers/gadgets cause to breakaway hardware
connectors/adopters to breakaway from traditions
A) Cosmetics Innovations
B) Radical Innovations
C) Incremental Innovations
- 34. Augmenting the attributes of an existing product, service or process
A) Incremental Innovations
B) Cosmetics Innovations
C) Innovation
D) Radical Innovations
- 35. Which of these describes the process of innovation?
A. New ways to achieve an existing or new goal
B. Finding new ways to reduce costs, speed-up check-ins, eliminates delays
C. Product Development
D. Outsourcing Call centers
E. Offshoring
A) A, B D and E only
B) A B C and D only
C) A B and C only
- 36. Not all innovations are inventions.
A) False
B) True
- 37. The quality of being new which is a necessary attribute of innovation.
A) Branding
B) Invention
C) Novelty
- 38. A new idea, practice, process, product or service that benefits an individual, group
or society.
A) Launching
B) Creativity
C) Innovation
D) Ideation
- 39. A marketing Strategy that defines your product's value and uniqueness in the
marke
A) Product
B) Strategy
C) Product Positioning
- 40. Aggregating prospective buyers into groups or segments with common needs and
who respond similarly to a marketing action
A) Test Marketing
B) Segment
C) Product service
D) Market Segmentation
- 41. Which Marketing Focus should be considered in Product Innovation?
A. Market Segmentation
B. Technology Acquisition
C. Brand Loyalty
D. Core Technology
E. Captive Market
A) A B C D and E only
B) A, C and E only
C) A B and C only
- 42. Which of these belong to Product Innovation with Technology?
A) Segmentation
B) Derivative Technology
C) Captive Market
D) Brand Loyalty
- 43. Which of these is a dimension of Service Quality?
A) Courtesy
B) Features
C) Performance
D) Perceived Quality
- 44. Which does not belong to dimensions of Product Quality?
A) Reliability
B) Price
C) Aesthetics
D) Conformance
- 45. ___Which of the following qualities lead to Total Quality Customer Satisfaction?
A. Product innovation
B. Satisfaction and Loyalty
C. Product Service
D. Product Quality
A) A B and C only
B) A B C and D
C) A, C and D only
- 46. Putting a message on packaging costs significantly less than newspaper, TV,
or Internet advertising.
A) True
B) False
- 47. Visually appealing packaging can provoke impulse buying
A) FALSE
B) TRUE
- 48. Studies show impulse shoppers respond highly to packaging visuals.
A) FALSE
B) TRUE
- 49. 70% to 80% of all purchasing decisions are made inside the store because of
product appearance (product packaging).
A) TRUE
B) FALSE
- 50. Coca-cola company once accounted 80% of sales cost failure of its innovation.
Which means___?
A) Innovations is not costly to a company
B) Not all innovations leads to success or a failure
C) Innovations do guarantee a sales growth
- 51. Which benefits that multi-packaging of product can offer to consumers?
A) Higher price cost
B) Higher unit cost
C) Lower Unit cost
- 52. Which benefits that multi-packaging of product can offer to consumers?
A) higher unit cost
B) High Price value
C) Cost-savings to customers/consumers
- 53. Which factor affects consumers in the adoption of newly developed (innovated)
products?
A) Education Degree
B) Trends and expectations
C) Needs and Wants
D) Belief and Attitude
- 54. Which of the following mistakes can lead to unreasonable costs/spending in
packaging?
A) Using excess packaging
B) imitation
C) Aboveboard packaging
- 55. It can increase costs and consequently the price of the product
A) Product Features
B) Product packaging
C) Product Labels
- 56. It gives personality to the product
A) Product features
B) Product Labels
C) Product packaging
- 57. Which of these is true about product packaging?
A. It could serve as promotional tool
B. Serves to differentiate a product from rival products
C. To flaunt a firm's green credentials
D. Promotes Sales
A) A B C and D
B) A B and D only
C) A, B and C only
D) A B C D
- 58. Consumers want to be confident that the package is safe and protects the product
contents and environmentally sustainable.
A) Portability
B) Preservation
C) Perceived risks
D) Safety
- 59. Which of these are Product packaging features? A. Pictures
B. Price
C. Colors and size
D. Shape and weight
E. Information Labels
A) A B C and D
B) A B C and E only
C) A, C, D and E only
- 60. The outward tangible elements of a product
A) Product Features
B) Product labels
C) Product Packaging
- 61. Adoption of innovation is influenced by____?
A. Threat and Growth Delay
B. Consumer
C. Product
D. Messenger/courier
E. Message
A) A B C and D only
B) B, C, D and E only
C) A, B, C, D and E
- 62. Why innovations fail?
A. Product has glitches
B. Consumers were not ready for such innovations
C. High cost
D. It didn't meet the consumers expectations for total quality
E. Lack of Quality Product
A) B C D and E only
B) A B C D only
C) A, B, D and E only
- 63. A means to sustainable competitive advantage
A) Product Development
B) Innovation
C) Invention
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